The first session commences with a focus on self-discovery and confidence-building. Participants will explore their entrepreneurial mindset, set personal and business goals, and begin crafting their value propositions using the Lean Canvas model. This session emphasizes the importance of understanding one’s strengths and leveraging transferable skills to initiate a business venture. 

The second session delves into the process of identifying and understanding target customers. Participants will learn how to conduct market research, create detailed customer personas, and test their business assumptions. The session provides practical tools for analysing customer demographics, behaviours, and needs, which are crucial for tailoring products and services effectively. 

In the third session involves participant focussing on defining their product offerings. This includes aligning product features with customer needs, exploring various pricing strategies, and understanding logistical considerations. The session will emphasise the importance of a well-defined product that meets customer expectations while also considering factors such as cost and market positioning. 

The fourth session focusses on Branding. Participants will learn about the core elements of branding, including developing a unique selling proposition (USP), creating a compelling brand vision, and establishing brand assets. This session will underscore that branding extends beyond logos and identities to encompass the overall perception and values of a business. 

The fifth session provides an in-depth look at marketing strategies. Participants will develop marketing plans, set goals, and explore various marketing channels, including digital and traditional methods. The session will also cover budgeting for marketing efforts and measuring success through key performance indicators. Special attention will be given to social media marketing and its role in building brand awareness and customer engagement. 

The sixth session addresses the practical aspects of a team and selecting the right technology and tools. Participants will learn about different team roles, the importance of collaboration, and how to choose tools for business management, marketing, and customer relationship management. This session highlights the significance of scalability, Return On Investment (ROI), and efficient resource management. 

The seventh session focuses on financial management and business structures. Participants will create budgets and financial forecasts, explore different business structures, and discuss various funding options. This session provides critical insights into managing finances, understanding legal and tax implications, and exploring alternatives to traditional sales revenue. 

The eighth session is centered on establishing effective habits and seeking help. Participants will learn about creating daily, weekly, and monthly operating routines and review the Business Model Canvas. This session emphasises the importance of celebrating small wins, creating a ‘NOT To Do list,’ and focusing on game-changing tasks. The value of leaving time for future thinking and making the most of available resources will also be highlighted. Additionally, participants will explore various sources of business advice and support, ensuring they are not alone on their entrepreneurial journey.